Claude Code SEO Agent That Replaces Your $200/mo Tool Stack
Mike Futia built a Claude Code SEO agent that finds keyword gaps, maps competitors, writes content in your brand voice, and tracks rankings — all for free
The Strategy
Mike Futia built a complete SEO workflow agent inside Claude Code that replaces the need for Ahrefs and SEMRush subscriptions. The agent connects directly to Google Search Console, pulls real ranking data, identifies keywords sitting in positions 5-20 that are one article away from page one, scrapes competitor content using Apify to understand why they are winning, and interviews the user once about their brand voice before writing content. The system runs on a weekly loop — tracking what works and feeding those signals back into the next content cycle. The full playbook including skill files and brand interview prompts is available free on GitHub.
How It Works
Agent connects to Google Search Console and pulls your real keyword ranking data.
Identifies the gap zone — keywords ranking at positions 5 through 20 that are closest to page one.
Uses Apify to scrape the competitors outranking you for each gap zone keyword.
Analyzes competitor content to determine exactly why they are winning for that keyword.
Conducts a one-time brand interview — asks about your customers, positioning, and voice.
Writes content using your brand voice profile — not generic AI output.
Generates keyword cards with specific action recommendations for each opportunity.
Produces a competitive breakdown showing who is beating you and the exact fix for each keyword.
Tracks rankings weekly and feeds what is working back into the next content cycle automatically.
Results
Replaces $200/month Ahrefs and SEMRush subscriptions entirely for teams who were using them primarily for keyword research and content planning. Full system released free on GitHub. Post received 114K views with hundreds of SEO practitioners requesting access.
Our Take
The "gap zone" framing — positions 5 through 20 — is the right place to focus SEO effort and most tools bury this insight. The brand voice interview is the detail that separates this from generic AI content tools: Claude learns your voice once and applies it to every article. The Apify scraping layer for competitor analysis is clever and gives the agent real data to work with rather than guessing. Best for DTC brands and small agencies who know SEO matters but lack bandwidth to execute consistently. The GitHub release means you can inspect and customize everything.
Related Strategies
More AI agent strategies you might find useful
Claude Code Built a 50-Page Local SEO Website in 4 Hours That Ranked Top 3 on Google Within 24 Hours
James built a complete mobile diesel repair website using Claude Code in 4 hours…
30-Day Claude Cowork SEO System for Google Business Profile Dominance
Sarvesh used a 7-prompt Claude Cowork stack to reverse-engineer competitor GBP r…
Full SEO Automation System: Keyword Research to Published WordPress Post for Under $1/Week
Jake built a complete n8n workflow with 4 AI agents that finds keywords, writes …
Want more strategies like this?
Get weekly AI agent case studies in your inbox.